the potassium sports PURPOSE
In My Decades at Big Corporate Agencies Servicing Big Corporate Brands — I Always Wondered, “How Can I Do What I Do — But Have It Mean More Personally?”
Maybe It’s My Small-Town Upbringing, but I’ve Always Had an Instinctive “Fight-for-the-Underdog” Spirit — and a “Don’t-Tell-Me-I-Can’t” Drive. Those Same Values Also Gave Me a Natural — and Meaningful — Desire to Use My Experience to Help Others When I Can.
At Potassium Sports, I Put My Big-Agency Experience to Work for Underdog Brands Who Think Sports Might Be Out of Reach — or for Any Brand, Big or Small, That Can’t Justify (or Just Doesn’t Want to Pay) Big-Agency Fees.
And My “Do-Whatever-It-Takes-to-Win” Mindset — Shaped by My Experience in High School and College Sports — Pushes Me to Help Those Brands Punch Above Their Weight and Turn Fans into Believers Through the Power of Sports.
Why “Potassium Sports?”
I Played -- And Loved -- Baseball As A Pitcher, Wearing Number 19 From Little League Through College. So Tying My Company Name to That Number and Position Felt Somewhat Inevitable. But How?
Call It Kismet -- And I Don't Know Why -- But I Spotted The Periodic Table On a Colleague's Desk.
The 19th Element: Potassium -- It's Symbol: "K"
My Gen-Z Nephew Suggested a Backwards K, and the Name and Logo Were Born.
WHY THE “MIRACLE ON ICE?”
It Was the Moment a Sports-Obsessed 9-Year-Old Kid -- Who Lived Just 45 Minutes From Lake Placid and Was Already Entranced by the 1980 Winter Olympics -- First Realized The Power of Sports to Inspire, Stir Emotion, and Turn Total Strangers Into Passion-Fueled Teammates.
That Memory Sparked My Desire to Build a Career Around Harnessing That Power.
And by the Way, I Was in the Arena That Day.
Ask Me About It.
