the potassium sports PURPOSE
I Will Always Be Thankful For My Time at Big Corporate Agencies in Big Manhattan Offices Servicing Category-Leading Brands. The Experience Was Invaluable — It Gave Me the Tools I Still Use Every Day.
But As I Advanced in My Career, I Wanted to Do What I Do in a Way That Felt More Personally Fulfilling – and Truer to My Small-Town Roots. I Wanted to Help “Ambitious Underdogs” Find the Right Path by Paying It Forward and Sharing What I Know — and Be Doing So Because It’s the Right Thing to Do, Not Just to Make a Buck.
The Result Is the Spirit of Potassium Sports — To Deliver “Big-Agency” SOLUTIONS. RELATIONSHIPS. RESULTS. — With That Small-Town, Pay-It-Forward Approach — And Show Emerging and Entrepreneurial Brands That Sports Can Be in Their Lineup, or Help Any Others Tap Into a Big-Agency Playbook Without the Burden of Big-Agency Fees.
Why “Potassium Sports?”
Having Played—and Loved—Baseball as a Pitcher Wearing Number 19 From Little League Through College, Tying My Company’s Name to That Position and Number Was Somewhat Inevitable.
But How?
In a Moment of Kismet, and Who-Knows-Why, I Saw The Periodic Table on a Colleague’s Desk.
The 19th Element: Potassium – Its Symbol: K
My “Gen-Z” Nephew Said, “Use a Backwards 'K’” –
And The Name + Logo Were born.
WHY THE “MIRACLE ON ICE?”
It Was the Moment a Sports-Obsessed Kid – Who Lived Just 45 Minutes From Lake Placid and Was Already Entranced by the 1980 Winter Olympics – Truly Felt The Power of Sports to Inspire, Stir Emotion, and Turn Total Strangers Into Passion-Fueled Teammates.
That Memory Sparked a Passion to Build a Career Around Harnessing That Power to Bring People Together and Make an Impact.
(By the Way, We Were in the Building That Day. Ask Me About It.)
