big league hustle, small town heart
After 20+ Years At Big Corporate Agencies, In Big Manhattan Offices, Servicing Category-Leading Brands, I Longed To Do What I Do In A Way That Felt Truer To My Small-Town Roots.
I Landed On The Idea Of An Offering That Would Allow Me To Leverage My “Major-League” Expertise, Knowhow, & Relationships To Provide “Challenger” Or “Small-Town-Minded” Brands –- Like Those That Formed The Background Of My Upbringing –- With A “Big-Agency” Sports Marketing Playbook Otherwise Foreign + Unavailable To Them.
And In Paying It Forward – Or To Some Extent, “Paying It Back” – I Would Utilize A Local-Feel, “Help-Your-Neighbor” Approach Available At Cost-Appropriate Compensation + Fees.
POTASSIUM SPORTS:
Providing “Big-Agency” SOLUTIONS. RELATIONSHIPS + RESULTS . . . Without Big-Agency Fees.
Why “Potassium Sports?”
Having Played—And Loved—Baseball As A Pitcher Wearing Number 19 From Little League Through College, My Goal Was A Company Name That Reflected Two Things That – To Me – Were Always Important Parts of “My Brand.”
But How?
In A Moment Of Who-Knows-Why Kismet, The Periodic Table Was Lying On A Colleague’s Desk.
The 19th Element: Potassium
Its Symbol: "K"
My “Gen-Z” Nephew Said, “Use a Backwards 'K’” –
And The Name + Logo Were Born.
WHY THE “MIRACLE ON ICE?”
It Was Moment When A Sports-Obsessed Kid – Who Lived Just 45 Minutes From Lake Placid And Was Already Entranced By The 1980 Winter Olympics – Was Forever Moved By The Power Of Sports To Inspire, Stir Emotion, And Turn Total Strangers Into Passion-Fueled Teammates.
I Always Credit That Moment As Sparking My Passion For A Career Centered Around The Power of Sports to Bring People Together And Provide Memorable Moments That Would Last a Lifetime.
(By The Way, We Were In The Building That Day. Ask Me About It.)
